Media Portfolio

With our production of "Elf the Musical" poised to break all-time ticket sales records, a strategic decision was made on the eve of opening night. Recognizing the potential for an unprecedented success, we redirected our focus by scaling back spending on "Elf the Musical" and swiftly transitioning to promoting the theater's 2024 season. Within a tight 48-hour timeframe, we crafted, recorded, and edited a new commercial. The outcome was remarkable — a surge in awareness and a staggering 275.56% increase in ticket pre-sales for the theater's 2024 season.

As Mill Mountain Theatre prepared to launch its 2023 Trinkle MainStage Series, the prevailing trend saw audiences finding solace in the comfort of their couches for most of their entertainment. In response, we devised a captivating trailer tailored for social media, urging viewers to break from the familiar routine of remote-controlled enjoyment and instead immerse themselves in the theater experience. The emphasis was on the unique joy of in-person encounters with the performing arts. The outcome was substantial, with a notable 38% increase in awareness, signifying a successful shift in engagement and appreciation for live theatrical experiences.

In 2023, I took charge of our Spring Appeal campaign, guiding it toward creative paths. In a compelling video, we had a meaningful conversation with a parent whose child is part of our student community, exploring the profound impact of theatre education beyond the classroom. Importantly, this campaign led to a 73.32% increase in donations compared to the previous year, underscoring the resonance and impact of our message.

Designed to offer a gracious welcome to distinguished guests arriving at the renowned Hotel Roanoke, this initiative is tailored for those moments when guests settle in and power on their in-room television. Through this thoughtful approach, we not only enhanced the guest experience at the hotel but also successfully attracted more tourists to our theatre. The positive outcome of this effort was reflected in increased attendance, highlighting the effectiveness of our outreach in drawing new audiences to our performances.

In response to the temporary closure of our theater in 2020, we took proactive measures to enhance audience safety during the hiatus. Upgrades to our ventilation system and the implementation of new cleaning methods were prioritized to ensure a secure environment upon our reopening. As the theater geared up for the much-anticipated return of the 2021 season after the pandemic-induced hiatus, the foremost goal was to communicate a message of unwavering reassurance to our cherished audiences. This commitment underscored our dedication to providing a secure and welcoming space for patrons as the curtains were set to rise once again.

As the Fall 2020 Creative Director at the Martin Hall Agency, I embarked on a mission to craft a compelling recruitment advertisement aimed at attracting an influx of West Virginia-based non-profit clients to our student-run advertising agency. In the creation of this video, I took on the multifaceted roles of writer, designer, animator, and editor to breathe life into the advertisement

In my capacity as the Fall 2020 Creative Director at the Martin Hall Agency, I undertook the challenge of crafting a compelling student recruitment video aimed at boosting engagement while spotlighting the abundant opportunities within MHA. Throughout the development of this ad, I embarked on a self-guided journey to master animation using Adobe After Effects, enabling the creation of an impactful advertisement amid the challenging backdrop of the COVID-19 outbreak. It's important to note that any footage featuring individuals in a classroom setting was captured prior to the pandemic. I extend my sincere appreciation to the dedicated MHA Fall 2020 team for their invaluable support throughout the video's production.

This video strategically repurposes clips from my interview with Andrew to craft a dynamic visual piece tailored for effective promotion on their Instagram platform. The selected footage, originally from our interview, has been thoughtfully transformed into a compelling social media ad with the sole aim of boosting visibility and promoting Andrew's business.