Ian Ridgway

Creative Director of Marketing & PR


Social Media Portfolio



Delivering stunning graphics and impressive results.



Each Show's Artistic Thumbprint



Tailoring distinctive show identities to elevate sales with a remarkable 30% website conversion rate.





Conservatory Graphics



Created to engage, educate, involve and inform students in the Conservatory program.





The Blueprint



Background



Celebrating the resurgence of Southwest Virginia's leading professional theatre post the 2020 shutdown, the theater was gearing up for the launch of its 2021 season and aimed for a seamless transition in their messaging to engage the public effectively.



Identify



Upon assuming the role, I immersed myself in the theater's unique voice, meticulously analyzed their social media content, and conducted a comprehensive assessment of their prior public engagement strategies. This deep dive identified key areas for enhancement in the client's social media presence, focusing on expanding reach, enhancing content interactions, fostering follower growth, and boosting profile visits among an audience aged 35 and above.



Implement



For plan execution, the focus was on generating daily high-quality content tailored to the theme of each show during its presentation, thereby expanding reach. Additionally, I revamped the theater's communication approach, delivering precise and friendly messaging that encouraged active audience engagement.



-KPI's-



Measured between Apr 1st and December 31st of 2021



619,936



Both Facebook and Instagram experienced remarkable 100% growth in reach in just under two years.



4,900



Engagement rates grew by 17% in 90 Days



1,194



Facebook Likes surged by an impressive 100% in just over a year.



Ian Ridgway



Creative Director of Marketing & PR